Research is fundamental to any good comms plan – always has been, always will. But having a standalone research section in our comms plans is no longer the best approach.
by Darren Caveney
Read morewithout a great comms plan we are simply guessing with our choice of tactics
Demand for communications grows and grows. This is a good thing. The trouble is many people think they have the answers before the plan has even taken shape. This has always been a problem but it’s one which appears to be gaining momentum.
by Darren Caveney
Read moreif you can’t explain it simply, you don’t know it well enough
A task for the creative communicator, which never goes away, is the ability to simplify – to take the complicated and explain it simply and in an interesting way.
by Rebecca Roberts
Read morewhat have babies and employee engagement got in common?
So what have babies and employee engagement got in common? One comms manager claims to have no idea, but she’s going to find out…
by Natalie Corney
Read moreyour essential new comms planning guide – free to download
Comms planning. It’s never been more important to get this right. So, an all-new downloadable comms planning guide has been launched to help you.
by Darren Caveney
Read more5 simple ways to get more from linkedin
Do you remember when LinkedIn was that dry, dusty platform you only went to when you needed to update your digital CV ahead of applying for a new job? Well the platform has evolved and matured over the past year or so and 23 million* UK users are now registered on LinkedIn. But how and where could you and your organisation get more from it?
by Darren Caveney
Read morewhy are universities in the news so much?
To be involved in comms in Higher Education now demands being under the political spotlight. Here is why.
by Julie Waddicor
Read morebeing in front of the camera helps you know your organisation better
We all know the line about PR people behind behind the camera and not in front of it, don't we? But as one person shows the act of volunteering for pictures and videos can build a better understanding of the challenges your organisation faces.
by Adam Oxley
Read morecomms unplugged - how to grab your ticket
If it’s passed you by Comms Unplugged is an exciting new event and experience. There’s been sky-high interest in it and demand for info on how to get tickets. So here’s everything you need to know. But don’t hang around – tickets are on general sale NOW.
by Sally Northeast
Read moreto paraphrase hot chocolate – it started with a call
As an industry we talk a lot about the impact of social media and online but when a major broadcast TV programme shows an interest in you that can be a game-changer.
by Theresa Knight
Read morerecruiting care workers? go big or go home
Recruitment into public sector roles can be an important but difficult part of the communications team’s remit. So it’s always useful to see successful case studies on how others have been effective in this area.
by Kelsey Stubbs
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