A recent comms2point0 Twitter Poll showed that many teams are not evaluating and reporting on their work regularly. So what does good look like? This new case study from central government gives a useful insight.
by Damien Currie
Read moreif you want to move and shake in your organisation, get yourself a decent strategy
We communicators talk a lot about being strategic. But in the never-ending cycle of cuts, restructures and transformation programmes it’s easy to lose sight of the importance of being strategic. But we mustn’t let that happen.
by Paul Masterman
Read moreour top 10 facebook posts and why they worked – lessons from leeds city council
What makes for an effective Facebook post? We’ll all have our views. But do you know what your top posts of 2018 were to help guide your work in 2019?
by Nick Moore
Read morebe fierce and never mediocre – 28 lessons from a top creative agency
There are over 25k creative agencies in the UK. Wow. So, when you get the chance to visit the number one independent agency in Birmingham, and number 66 independent agency in the UK, that’s a rich learning opportunity.
by Darren Caveney
Read moreever had that awkward moment when you’re asked if you’re ‘down with the kids’?
How well do you engage with your younger audiences? A brand-new workshop might be just the thing to increase your chances of success.
by Rebecca Roberts
Read morebrexit: the uncivil war – reflections of an ad man
Did Channel 4’s new Brexit drama overestimate the power of marketing and advertising to change minds?
by John-Paul Danon
Read moreglued to your smartphone? there’s an app for that
Comms people are often glued to their phones. Here’s a review of an app that might help ease the addiction.
by Will Mapplebeck
Read morea new year’s resolution: comms in the key of factfulness
“The invisible actors behind most human successes are prosaic and dull compared to great, all-powerful leaders… These are the invisible people working in a web of related services that make up society’s institutions. These are the people we should celebrate when things are going well. Brave and patient servants of a functioning society, rarely ever mentioned – but the true saviours of the world.” Factfulness, Hans Rosling
by James Morton
Read moreof course everyone can communicate, but not everyone is good at it
The claim that anyone can do communications is as old as the comms and PR hills. It’s always been an issue and I don’t see that changing any time soon. So should we have a plan to tackle it?
by Darren Caveney
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