A tale of birds, worms and talking about things early on.

“I’m not psychic!” is the clarion call of many an in-house comms pro. And, oh, if we were - wouldn’t the world be a better place?

It’s that head in your hands moment when something lands on your desk not long before it needs to go out and you’re asked to work some magic, make it look pretty – oh, and get some press coverage if you can.

If only you knew before. You could have prepared; planned a great comms approach linked to tangible objectives and done something you and your organisation would be proud of.

I hear about it so many times from PRO’s across the country – how in-house comms teams aren’t involved in projects early enough to add real value and impact.

Much of the commsforchange14 event last summer – organised jointly by the brilliant comms2point0 and the Public Sector Customer Services Forum - was built around addressing this very problem. I couldn’t go, but it looked excellent.

If you’re in comms, PR, or marketing, you shouldn’t be asking that question...

By Rachel Moss

The media landscape is changing. It’s something I blogged about last year in a post called ‘Regional News is Dead’. And, as a former TV news broadcaster, turned PR pro, I find it absolutely fascinating.

Well established local newspapers, radio stations and TV newsrooms, are being axed or cut right back to the bone.

Meanwhile, 100’s of nubile little hyper-locals are springing up all over the place, eagerly plugging the gaps to give local communities the info they so desperately need and want.

It’s a riptide of cross currents that, as comms professionals, we really need to dive into.