the power of integration

Communications planning for the Nottingham University fire where more than 60 firefighters spent the weekend battling a huge blaze started 10 months in advance.

By Bridget Aherne

That's not a glib, insensitive or plain wacky statement but a genuine sentiment that is testament to the hard work of the Corporate Communications team and all staff in the organisation in changing its approach to engaging with the communities they serve.

Of course, we didn't plan for a fire to devastate a £20m iconic building or for our firefighters and officers to spend three days working tirelessly and professionally to stop the fire from spreading to other buildings and put it out - but we have been planning how we will inform people and discuss matters properly with them when the worst does happen.

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