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Business clichés. You really can't beat them can you? Actually, I'd gladly beat upon them.
You know the kind of annoying phrases I'm referring to - business buzzwords. Those thrown in by people in meetings often trying to show off, or, more likely, to cover up a lack of understanding.
Here's my top five most loathed business clichés, in reverse order...
Why you should join the growing trend for business blogging and how to find your blogging rythmn.
Across all sectors, from SMEs to newspapers, from think tanks to universities, blogging is becoming big business.
As a result, increasing pressure is being placed on comms teams to create and deliver fresh blog content on a daily, weekly or monthly basis. Not just any old content, but content capable of demonstrating expertise, building awareness, sharing values and, most importantly, building stronger connections with customers.
by Carol Grant
One of the most prized leadership attributes at the moment is resilience. In uncertain times, it can be the key survival skill. Some people assume that they just need to develop the hide of a rhinoceros and they’ll be fine.
However, a thick skin can make you insensitive to subtle changes taking place around you. To avoid extinction, it pays to know what true resilience looks like.
If you can keep your head…
As Kipling said, keep your head while all around are losing theirs. This doesn’t mean having all the answers. It does mean keeping calm in the face of uncertainty. If you can, you’re better placed to evaluate choices and options.
I would have agreed with this popular consensus 12 months ago when I stood in front of ten down to earth engineering directors and extolled the virtues of ‘twitter’, LinkedIn and, to a lesser degree, Facebook.
Flickr is home to over five billion of the world’s photos and is, without doubt, the most effective way to store, sort, search and share your photos online.
As with all marketing channels, your twitter activity can only build your business if you’re maximising its reach.
Who’s following you? Are they key to your business (potential customers? existing customers? suppliers? stockists? bloggers or journalists from your sector?) Are they responding to your tweets? Are you creating dialogue and interaction? Are you getting re-tweeted?
If the answer to any of these questions is ‘no’. Then it may be time to take a few minutes to rethink your strategy.
Successful marketing in 2011 is all about the conversation. Whether you want to shift more widgets or shift customer perception, there is no better piece of advice to take on board than to BUILD BUILD BUILD a dialogue with your customers.
Social media offers many simple, manageable - and free - ways to do this.
Twitter is one of them.
