get your marks, get set, local government goes social

As social media week looms, the Local Government Association - the LGA - have posed a few questions. They want local government to get more social. During the week and maybe in the future too. Care to join in...?

by Michelle Rea, Sian Morgan, Liz Copeland and Kristian Hibberd

Over the last few weeks the LGA’s Communications team has been putting its collective head together on how we could use Social Media Week to further stimulate the use of social media by councillors, council officers and official council accounts.

Our thinking was that if local government made enough noise about all the great stuff being achieved by embracing the channel, the collective voice would prove powerfully persuasive to opponents, sceptics and the uninitiated.

We are keen to demonstrate through practical examples from the sector that using social media in a coordinated and sensible way can help enhance the reputation of local government, improve engagement with different elements of the community and drive efficiency.

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